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Meta says ad delivery will be limited unless you verify by a date

A notice that your ad performance or delivery will be limited from a set date means Meta wants the business, or the person paying, verified before then. It is not a restriction yet. Check that the business portfolio details match your company documents, fix them if they do not, then start verification well before the date.

By the Ads Account Recovery team · Published · Last updated

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What the notice usually means

- Meta is asking for business or advertiser verification on the portfolio or ad account. - Ads keep running until the date shown, unless something else is wrong. - After the date, Meta can limit delivery on accounts that have not finished the check. Advertisers on X this week quoted a 10 November date. Go by the date shown in your own account.

Steps before the date

  1. Open the notice in Account Quality or Security Center and note the exact wording and date.
  2. Open Business settings, then Business info, and compare the legal name, address, phone and website with your company registration.
  3. Fix any difference so the details match the documents exactly.
  4. Start verification from Security Center and upload documents that show the same name and address.
  5. Keep the confirmation, and check the status every couple of days.

If the details on file are wrong

Change them before you start verification, not during it. A legal name or address that differs from the documents is one of the most common reasons for a rejected verification. If the old details belonged to a previous company, see business verification documents rejected.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ads Account Recovery is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Will my ads stop on the date if I am still pending?

Meta has not published how a pending check is treated. Start early so it is finished before the date.

Can I edit the business name in the portfolio?

Yes, in Business settings, as an admin with full control. Match the registration exactly.

Is this notice a scam?

Check that it appears inside Account Quality or Business Suite. Do not follow links in emails or DMs that ask you to log in.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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