- Ad account
- The account inside Meta where ads, budgets and payment methods live.
- Business portfolio
- The container that groups ad accounts, Pages and people. It replaced the name Business Manager.
- Disabled ad account
- An ad account Meta has switched off. Ads stop running.
- Restricted ad account
- An ad account that is limited or blocked from advertising, often until something is fixed.
- Account Quality
- The area that shows the status of your assets and the reasons Meta gives.
- Business Support Home
- The page where Meta lists problems with business assets and the review options.
- Request review
- The button or form that asks Meta to look at a decision again.
- Spending limit
- A cap on how much an ad account can spend. It can be set by you or by Meta.
- Payer information review
- A form Meta may ask for to confirm who pays for ads.
- Business verification
- A check that your business is real, using documents.
- Identity verification
- A check that a person is who they say, using an ID.
- Account Integrity
- Meta’s wording for enforcement on accounts that break its rules or look unsafe.
Meta ad account glossary.
Short definitions of the terms you see in Meta notices.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.