Restricted Meta ad accounts: causes and next steps
A restricted ad account is limited or blocked from advertising until an issue is resolved. The notice usually says what is needed, such as a check, a payment fix or a review. Read it first, then work through the guides below.
RESTRICTED
Restricted accounts often have a way out.
Many restrictions clear after a verification, a payment fix or a review. Some stay in place. Meta decides.
Pick the guide that matches your notice.
What does “ad account restricted” mean?
It means Meta has limited what the ad account can do, often blocking new ads or spending until something is resolved.
RESTRICTEDAd account restricted but Account Quality shows no policy violation
A restriction can appear without a listed policy violation.
RESTRICTEDAd account stuck “under review” for weeks
Review time is set by Meta and varies, so there is no fixed date.
RESTRICTEDAd account restricted and there is no review option
Some restrictions come without a review button.
RESTRICTEDNew ad account restricted right after you created it
A new ad account can be restricted straight away if it is linked to a flagged payment method, admin or business, or if setup looks unusual.
RESTRICTEDInstagram ads blocked because the ad account is restricted
Instagram ads run through a Meta ad account.
YOUR QUESTIONS
Frequently asked questions
Is a restriction permanent?
Not always. Some clear after you complete a step. Others need a review, and Meta decides.
Can I keep running ads while restricted?
Usually not on the restricted asset. The notice says what is blocked.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.