Identity and business verification problems
Meta can restrict an ad account until you verify who you are or what your business is. Most problems come from mismatched details or unreadable documents. Match every detail, upload clear files and submit once.
VERIFICATION
Verification fails on small details.
Names, addresses and file quality cause most rejections. Fix those before you retry.
Verification does not mean a restriction is lifted. Meta decides.
Ad account restricted until you verify your identity
Meta may ask the person who runs the account to confirm their identity before ads can run.
VERIFICATIONIdentity verified twice and the ad account is still restricted
Verification alone may not clear a restriction.
VERIFICATIONMeta asks for an EIN or business address: what to send
When Meta asks for business details, use the legal name, registration number and address that match official records.
VERIFICATIONIdentity verification stuck in a loop
A loop usually means the file was not accepted or the details do not match.
VERIFICATIONBusiness verification rejected: documents that usually work
Business verification is rejected when the document does not match your portfolio details or is unclear.
VERIFICATIONID document rejected: common reasons
ID checks fail for simple reasons: an expired document, a name that differs from the profile, a cropped image or glare.
YOUR QUESTIONS
Frequently asked questions
Why does verification keep failing?
Mismatched names or addresses, expired documents and blurry files are the usual causes.
Is verification the same as a review?
No. Verification confirms details. A review asks Meta to reconsider a decision.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.