Business portfolio restrictions and ad accounts
A business portfolio holds your ad accounts, Pages and people. When the portfolio is restricted, every ad account inside can be affected. Find the restriction text, then work out whether the fix is verification, payment or a review.
BUSINESS PORTFOLIO
One restriction can reach many ad accounts.
That is why portfolio notices matter more than a single ad account notice.
These guides explain the common portfolio situations. Meta decides the result.
Business portfolio restricted: what it means for your ad accounts
A restricted business portfolio limits what the assets inside it can do.
BUSINESS PORTFOLIOBusiness portfolio disabled with ad accounts inside
If the portfolio itself is disabled, the ad accounts inside lose normal use.
BUSINESS PORTFOLIOCannot create an ad account in a business portfolio
Meta may block new ad accounts if the portfolio is restricted, unverified, over its limit or linked to a past enforcement.
BUSINESS PORTFOLIOBusiness portfolio verification needed to keep advertising
Meta can require business verification before a portfolio keeps advertising.
BUSINESS PORTFOLIOBusiness Manager is now called a business portfolio
Meta renamed Business Manager to business portfolio.
YOUR QUESTIONS
Frequently asked questions
Is a business portfolio the same as Business Manager?
Yes. Meta renamed Business Manager to business portfolio.
Does a restricted portfolio disable every ad account?
It can limit them. Check each ad account’s own status.
Want help with your ad account?
Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.