Business Manager is now called a business portfolio

Meta renamed Business Manager to business portfolio. Older guides, forum posts and notices may still use the old name. They refer to the same thing: the container for ad accounts, Pages, pixels and people.

By the Ads Account Recovery team · Published 29 October 2026 · Last updated 29 October 2026

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What changed

The name and some settings screens. The role of the container is the same.

Why it matters when you search

Older advice may mention Business Manager menus that look different now. Use the current help pages for steps.

What to do

Use the current Business Help Center pages and your own screen.

Official sources

Meta Business Support Home

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ads Account Recovery is an independent service and is not affiliated with Meta.

YOUR QUESTIONS

Frequently asked questions

Is my old Business Manager gone?

No. It continues as a portfolio.

Do old appeal steps still work?

The idea does. The screens differ.

Want help with your ad account?

Send the notice you see and the ad account ID on WhatsApp or email. You hear whether we can help. Never send a password or a login code.

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