Set an account spending limit before a big sale

Why it helps

• A budget typo or an automated rule cannot spend past the cap.
• If someone gets into the account, spend stops at the cap.
• Card issuers see fewer sudden large charges, which can mean fewer declines.

Steps

1. Open Billing and payments, then Payment settings, for the ad account.
2. Find Account spending limit and set an amount a little above the total you plan to spend in the period.
3. Note the date you set it.
4. Check the amount spent against the limit each morning of the sale.
5. Raise or reset it yourself when needed, from the same screen.

What it does not do

• It does not stop a policy restriction.
• It does not replace campaign budgets. Keep those set too.
• It does not refund spend that has already happened.