Two kinds of limit
- An account spend limit you set.
- A limit Meta applies, often tied to payment history and account age.
What to check
- Billing and payments, for the limit and amount spent.
- Whether the account is also restricted.
- Whether your payment method is in good standing.
What can change it
You can edit the limit you set. Meta’s own limits move with history, and you cannot force a change.
Official sources
- About ad account spending limits (Meta Business Help Center)
- Change your ad account spending limit (Meta Business Help Center)
Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ads Account Recovery is an independent service and is not affiliated with Meta.