Is this the same as a special ad category selection?

Related, but a restriction notice is enforcement. Special ad category is a setup choice for some topics.

Should I delete the whole ad account?

Usually no. Save what you need, fix the named issues, then use the review on that account if offered.

Sensitive category restriction on the whole ad account

Health, wellness and other sensitive categories can limit a single ad, or they can sit on the whole ad account when Meta ties the issue to the account, the Page or the landing experience. Read the notice for the asset it names. Fix the ads, claims and landing pages that match the policy, then request one review on the right asset. Meta decides whether the account opens again.

By the Ads Account Recovery team · Published 5 November 2026 · Last updated 5 November 2026

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Account-level vs ad-level

Ad-level: one creative or campaign is rejected or limited.
Account-level: the ad account or profile cannot advertise, often with a policy or special-ad-category line.
Landing pages, before-and-after claims and unverified health offers often sit behind account-level limits.

Steps

Screenshot Account Quality for the ad account and the profile.
Pause or remove ads that make health or results claims you cannot support.
Fix landing pages: clear contact details, policies and accurate product wording.
Request one review that names what you changed.
Do not create a second ad account with the same creatives and payment method.

What not to argue

That other advertisers run similar ads.
That zero spend proves the notice is wrong.
That renaming the Page alone clears a sensitive-category limit.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ads Account Recovery is an independent service and is not affiliated with Meta.