Does no button mean permanent?

Often it means the decision is final or the review sits on another asset. Check all of them first.

Can another admin see the button?

Yes, sometimes only the person with full control sees it.

My ad account is disabled and there is no appeal button

A missing button usually means you are looking at the wrong asset, you are not an admin on it, or Meta has already made a final decision. Open Account Quality as an admin of the ad account and check every asset listed. If no asset offers a review, the decision is likely final for now.

By the Ads Account Recovery team · Published 30 October 2026 · Last updated 30 October 2026

Do this now

Log in as a person with full control of the ad account.
Open Account Quality and select the ad account, then the business portfolio, then your profile.
Look for Request review on each one. The button can sit on the portfolio or profile, not the ad account.
Screenshot what each asset shows.
If nothing offers a review, contact Meta support from Business Help Center and quote the ad account ID.

What to write

If a review opens: "This ad account [ID] advertises [product] for [business]. We read the Advertising Standards and believe the account was disabled in error. We have [fixed / checked] [the item named in the notice]."

Deadlines

Meta does not publish a fixed window for every ad account review. If the notice shows a date, act before it.

What to avoid

Opening a new ad account to keep advertising.
Paying anyone who says they can unlock the button.

Official sources

Meta changes its help pages, menus and forms often. Follow the wording on your own screen and the current Help Center. Ads Account Recovery is an independent service and is not affiliated with Meta.